The core of Spar Nord's business model and strategy is the
ambition to run an uncomplicated bank that focuses unequivocally on
ordinary retail customers and small and medium-sized businesses in
the local community. We have opted in to this strategic course
- and thus opted out of large customers, complex business
activities and product development - because we want to deploy
the core competences inherent in our personal,
actively involved customer service and create a bank that
delivers solid and stable results.
Thus, Spar Nord's ambition is to combine the physical and psychological proximity of a local bank with the economies of scale that flow from being a nationwide chain. And with this in mind to expand the Bank's market share within the defined target groups.